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Trademark resources.

Brand & Trademark Self Assessment.

Trademark seminars.

  • August 12, 2009, The Law of Logos: Introductory Legal & Marketing Perspectives on Trademarks, The Women's Business Center of New Visions, New Ventures, 6:30 p.m.
  • October 15, 2009, The Law of Logos: Introductory Legal & Marketing Perspectives on Trademarks, Hampton Roads Chamber of Commerce, Portsmouth Briefing Center, 200 High Street, Portsmouth, VA at 7:45 a.m.
  • November 13, 2009, The Law of Logos: Introductory Legal & Marketing Perspectives on Trademarks, The Richmond Retail Merchants Association, 5101 Monument Avenue, Richmond, VA at 8:30 a.m. and 3 p.m.
  • March 30, 2010, Brand Liabilities & Protections, The Richmond Retail Merchants Association, 5101 Monument Avenue, Richmond, VA at 8:15 a.m.

Basic trademark information. copter

Trademark periodicals & blogs.

Books on trademarks & branding.

  • Branding 101: How to Build the Most Valuable Asset of Any Business.
  • Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.
  • Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands.
  • Trademark Valuation.
  • Brand Aid.
  • Sarbanes-Oxley and Trademark Portfolio Management: Establishing Internal Controls for Compliance and Preventing Infringement.
  • Branding.
  • 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
  • Emotional Branding: The New Paradigm for Connecting Brands to People.
  • Marketing Aesthetics: The Strategic Management of Brands, Identity and Image.
  • A New Brand World: Eight Principles For Achieveing Brand Leadership in the 21st Century.
  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders.
  • Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound.
  • ZAG: The #1 Strategy of High-Performance Brands.
  • BrandSimple: How the Best Brands Keep It Simple and Succeed.
  • How Brands Become Icons: The Principles of Cultural Branding.
  • Fashion Brands: Branding Style from Armani to Zara.
  • Married to the Brand: Why Consumers Bond with Some Brands for Life.
  • Managing Brand Equity: Capitalizing on the Value of a Brand Name.
  • The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury.
  • Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity.
  • Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival.
  • Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market.
  • The Origin of Brands: How Product Evolution Creates Endless Possibilities For New Brands.
  • Killer Brands: Create and Market a Brand That Will Annihilate the Competition.
  • Primal Branding: Create Zealots For Your Brand, Your Company, and Your Future.
  • Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't.
  • Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management.
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.
  • The Brand Gap: How To Bridge The Distance Between Business Strategy and Design.
  • wingLovemarks: The Future Beyond Brands.
  • The Art of Digital Branding.
  • Branding @ The Digital Age.
  • Brand Hijack: Marketing without Marketing.
  • Brands and Branding.
  • Branding For Dummies.
  • Building Strong Brands.
  • Brand Warfare: 10 Rules for Building the Killer Brand.
  • Living Brands: Collaboration + Innovation = Customer Fascination.
  • Living The Brand: How To Transform Every Member Of Your Organization Into A Brand Champion.
  • Brand From The Inside: Eight Essentials To Emotionally Connect Your Employees To Your Business.
  • The Open Brand: When Push Comes to Pull in a Web-Made World.
  • Emotional Branding: The New Paradigm for Connecting Brands to People.
    • Hardcover ISBN-10: 1581150784
  • Emotional Branding: How Successful Brands Gain The Irrational Edge.
  • Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time.
  • The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It.
  • Brand Management 101: 101 Lessons from Real-World Marketing.
  • B2B Brand Management.
  • Global Brand Integrity Management.
  • Brand Meaning.
  • The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!).
  • Big Brands Big Trouble: Lessons Learned the Hard Way.
  • The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!
  • The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company.
  • Selling the Invisible: A Field Guide to Modern Marketing.
  • Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
  • Differentiate or Die: Survival in Our Era of Killer Competition.
  • BrandDigital: Simple Ways Top Brands Succeed in the Digital World.
  • Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back.
  • Trademarks of the '20s &'30s.
  • Trademarks of the '40s & '50s.
  • Trademarks of the '60s & '70s.
  • Character Trademarks.
  • French Trademarks: The Art Deco Era.
  • Harvard Business Review on Brand Management.
  • It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose.
  • Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands.
  • Brand Enigma: Decoding the Secrets of your Brand.
  • The Lovemarks Effect: Winning in the Consumer Revolution.
  • Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion.
  • Competitive Identity: The New Brand Management for Nations, Cities and Region.
  • Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World.
  • The Global Brand: How to Create and Develop Lasting Brand Value in the World Market.
  • Perspectives on Branding.
  • The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace.
  • Strategic Brand Management: A European Perspective.
  • The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World.
  • The Brand Within: The Power of Branding from Birth to the Boardroom.
  • Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle.
  • Brand Assets.

Trademark software.

Trademark organizations & government agencies.

Brand indices & rankings.
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